Email marketing is the process of sending targeted emails to your audience to promote products, services, or engage customers. It involves building an email list, creating personalised content, and automating campaigns to drive conversions and maintain relationships.

Email marketing helps increase brand visibility, engage your audience, and drive sales. By sending targeted, personalised emails, you can nurture leads, promote offers, and build long-term relationships with customers, ultimately boosting conversions.

Successful email campaigns focus on personalisation, segmentation, and consistent messaging. Ensure your emails are mobile-friendly, include a clear call-to-action, and test different subject lines and content to optimise open and click-through rates.

Build your email list by offering valuable content, such as exclusive discounts or downloadable resources, in exchange for email subscriptions. Use sign-up forms on your website, social media platforms, and during checkout to encourage opt-ins.

Yes, email marketing can be automated to save time and improve efficiency. Automation allows you to set up welcome emails, follow-ups, product recommendations, and more, ensuring timely communication without manual effort.

You can track the success of your campaigns through metrics like open rates, click-through rates, bounce rates, and conversions. Analysing these metrics helps refine your strategy and improve future campaigns.