SMS marketing is a strategy where businesses send targeted text messages to customers to promote products, share updates, or send reminders. It’s important because SMS boasts over 90% open rates, ensuring your message is seen almost instantly, leading to higher engagement and conversions.

SMS marketing drives sales by sending personalised offers, discounts, and promotions directly to your customers’ phones. Real-time delivery and actionable CTAs make it easy for customers to respond, boosting sales and ROI.

SMS marketing offers instant communication, high open rates, and cost-effective customer engagement. It’s ideal for businesses looking to build loyalty, drive traffic, and convert leads into paying customers.

While email marketing is great for detailed content, SMS marketing is better for short, time-sensitive messages. SMS has higher open rates and immediate delivery, making it ideal for urgent promotions, appointment reminders, and limited-time offers.

Yes, SMS marketing can be automated to save time and improve efficiency. You can schedule messages, set up drip campaigns, and personalise texts, ensuring consistent and timely communication with your audience.

Absolutely! SMS marketing is one of the most affordable marketing strategies. It delivers a high ROI, enabling small businesses to reach their audience effectively without breaking the budget.